Consumer Mags’ Ad Revenue Share Up a Point in First Half 2007
Consumer magazines posted a one percentage-point increase in advertising revenue for the first half of 2007 compared with the same period in 2006, according to the Magazine Publishers of America (MPA),...
View ArticleConsumers Remain Intolerant toward Ecommerce Site Failures
For the third consecutive year, about nine out of 10 consumers conducting transactions online (87%) say they have experienced problems – and 42% of those have switched to a competitor or abandoned the...
View ArticleJack Myers: Ad Spend to Grow 3% in 2007, 7% in 2008, 3% in 2009
Combined, 18 media categories – comprising both traditional and nontraditional – are projected to increase 3.1% in 2007, according to Jack Myers Media Business Report. That’s down from Myers’s original...
View ArticleTop 10 Online Trading Destinations – August 2007
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...
View ArticleBoomer, Mature Travelers Rely on WOM; Have Money, Little Brand Loyalty
Boomers and matures (ages 60+) rely on various sources of travel information – e.g., TV, travel agents, radio, outdoor ads, print and the internet – but they rely most on word-of-mouth recommendations,...
View ArticleAudited Mobile Advertising Audience Composition Metrics Released
Mobile advertising effectively reaches some of the most desirable, yet elusive, media consumers – if the responses from a survey of the AdMob publisher network by M:Metrics are an indication. (more…)
View ArticleNielsen/NetRatings, Hitwise Report US Search Share for August
Hitwise and Nielsen/NetRatings issued their rankings of the top search providers for August, based on search volume, with the usual suspects at the very top of their respective lists – and the usual...
View ArticleJWT Survey: US Users Seriously Addicted to Internet, Cell Phones
Cell phones and the internet have become an essential part of the daily lives of Americans – so much so, that when asked how long they would feel OK without online access 15% saya day or less, 21% say...
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