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Consumer Mags’ Ad Revenue Share Up a Point in First Half 2007

Consumer magazines posted a one percentage-point increase in advertising revenue for the first half of 2007 compared with the same period in 2006, according to the Magazine Publishers of America (MPA),...

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Consumers Remain Intolerant toward Ecommerce Site Failures

For the third consecutive year, about nine out of 10 consumers conducting transactions online (87%) say they have experienced problems – and 42% of those have switched to a competitor or abandoned the...

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Jack Myers: Ad Spend to Grow 3% in 2007, 7% in 2008, 3% in 2009

Combined, 18 media categories – comprising both traditional and nontraditional – are projected to increase 3.1% in 2007, according to Jack Myers Media Business Report. That’s down from Myers’s original...

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Top 10 Travel: Car Rental Sites – July 2007

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Top 10 Online Trading Destinations – August 2007

^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...

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Boomer, Mature Travelers Rely on WOM; Have Money, Little Brand Loyalty

Boomers and matures (ages 60+) rely on various sources of travel information – e.g., TV, travel agents, radio, outdoor ads, print and the internet – but they rely most on word-of-mouth recommendations,...

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Audited Mobile Advertising Audience Composition Metrics Released

Mobile advertising effectively reaches some of the most desirable, yet elusive, media consumers – if the responses from a survey of the AdMob publisher network by M:Metrics are an indication. (more…)

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Nielsen/NetRatings, Hitwise Report US Search Share for August

Hitwise and Nielsen/NetRatings issued their rankings of the top search providers for August, based on search volume, with the usual suspects at the very top of their respective lists – and the usual...

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JWT Survey: US Users Seriously Addicted to Internet, Cell Phones

Cell phones and the internet have become an essential part of the daily lives of Americans – so much so, that when asked how long they would feel OK without online access 15% saya day or less, 21% say...

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Top 10 Travel: Casino Sites – July 2007

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